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Footnote’s Presentation at TechCrunch50

Posted On: September 10th, 2008 | Posted by: Dean


OK, my quick reactions to Footnote’s pitch to the TechCrunch50 event today:

  • Starting off with a personal vignette about attending a funeral… a good idea?  Worked for Arcade Fire, I guess.
  • Note to self… make sure that personal experiences I relate about deceased friends or relatives help my audience associate warm, positive feelings with our website.
  • Yikes… do VCs/serial entrepreneurs get the  genealogy space?  Another reason not to go looking for VC funding, perhaps.
  • Loic Le Meur’s concerns are likely shared by quite a few… among his points:
  • “Honestly, I find it disturbing.. i wouldn’t like to have my family exposed, can I opt out for my family?”
  • “I would hate to see a blank profile with my father’s name when he (and I) can’t control it.”
  • “Monetizing my family… I have a problem with that.”
  • Give the Footnote team credit for rolling with the punches.  They seemed confident, at ease, not defensive.  If I were them, I would have found the “you’re just like Ancestry” comment annoying… I thought they turned that one around well.

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2 Responses to “Footnote’s Presentation at TechCrunch50”

  1. Genlighten Blog — Genealogy Documented » Blog Archive » What (Genealogy) Startups Are Really Like Says:

    [...] return.” — they’re right!) However, I watched the judges at TechCrunch 2008 struggle to “get” what Footnote’s Pages were all about. If we ever decide to approach [...]

  2. Genlighten Blog — Genealogy Documented » Blog Archive » Genlighten to participate in MidVentures25 Says:

    [...] Online personal finance website Mint.com launched there in 2007. Genealogy startup Footnote.com launched its “Pages” feature there in [...]

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