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Genlighten ♥ The “Tip of the Iceberg” Illustration

Posted On: April 3rd, 2010 | Posted by: Dean


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I came across this photo today as I was preparing this month’s issue of the Genlighten newsletter. In the picture, I’m giving my 3-minute pitch to the panel of judges at the midVentures25 competition held a few weeks back.

One of my slides included the now-famous “Tip of the Iceberg” illustration commissioned and owned by the California Genealogical Society. It communicates in an exceptionally clear way the fact that most genealogical records simply aren’t online. Since this remains a big component of Genlighten’s value proposition (“We help you find the offline records you need via a network of local researchers with access to remote repositories”) I wanted to make sure I drove this point home to the judges in a memorable way. From the questions and comments I got, I’m pretty sure it worked.

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