Posts Tagged ‘monetization’

Eternos: Preserving your Tweets, Facebook Photos, Gmail and RSS for Future Generations

Sunday, January 24th, 2010

Well, that didn’t take long.

A few weeks back, I posted about Bud Caddell’s idea for a Social Media Time Machine that would “Preserve and Curate My Social Media for Future Generations.” This weekend, I was followed on Twitter by a startup that looks like they’re trying to build exactly that. It’s called Eternos.

What Does Eternos Do?

From what I can tell right now, Eternos lets you backup your Tweets, your Facebook status updates and photos, your Gmail account and an RSS feed of your blog. You can browse through your  “artifacts” using a timeline format. If you’re not into social media, Eternos lets you upload and store standard content such as photos and videos. I’ve let it connect to my Twitter account, and that seems to work fine. It’s cool to be able to access the older tweets that typically won’t let you see. No luck syncing with Facebook yet though.

eternos_tweet_timelineHow Much?

It’s free during the beta period, and they’ll offer the usual “Freemium” pricing plan after that. That typically means that basic functionality will continue to be available for free, while a paid pro account will be needed to access the coolest features (including ones they’ll add over time.) Sounds reasonable to me.

Am I Excited?

I like what Eternos is doing… it seems like it’s got a lot of potential. Right now (as one would expect for a minimum viable product) it does the basic things it needs to do. They’ll iterate based on early customer feedback and add additional capabilities over time, I’m sure.

What I don’t see yet is the “Wow!” factor… the sense that they’re adding something uniquely valuable on top of the archiving function. In my post discussing this idea, I mentioned that I wanted to be able to look backwards in time and see relationships forming and evolving. Will Eternos tackle that? Are they developing some cool social media algorithms up there in Seattle? We’ll see!

Blog Influence, Engagement and “‘Deceptive’” Statistics

Monday, July 7th, 2008

Charlie O’Donnell at Path101 responded to Fred Wilson‘s post earlier today on deceptive statistics by asking his readers to link, post, comment, Digg… whatever, all in an effort to measure the influence his blog really has, as well as the engagement of his readers. Though his perspective is that of a startup entrepreneur (rather than a genealogy enthusiast), the issues he raises seem highly relevant to Genealogy bloggers and their audiences.

I’ll offer an example. At the recent Summit at the SCGS Jamboree, Leland Meitzler brought up the power of RSS feeds for quickly retrieving the latest from our favorite blogs. Several panelists indicated they used RSS themselves, but few seemed to have a good feel for who their RSS subscribers were and just how engaged they really were. I forget who said it, but I recall the comment being made that it wasn’t feasible to serve ads to (and gain ad revenue from) RSS subscribers. I’m not an expert on the subject, but I’m pretty confident that the folks at Feedburner would beg to differ. My point is this: we could probably all stand to understand the significance of our readership stats a little better. [Randy Seaver's analyses of his site's stats stand out as an example of what we could be doing in this regard.]

Back to Charlie’s post — he asked a pointed question that I’d like to pass along to the readers of this blog:

“If the people reading aren’t doing anything, either passing your message on or responding, what’s the point of having readers?”

Personally, as a perennial ‘lurker’ on many blogs and message boards, I’m inclined to disagree. What do you think?