OK, my quick reactions to Footnote’s pitch to the TechCrunch50 event today:
- Starting off with a personal vignette about attending a funeral… a good idea? Worked for Arcade Fire, I guess.
- Note to self… make sure that personal experiences I relate about deceased friends or relatives help my audience associate warm, positive feelings with our website.
- Yikes… do VCs/serial entrepreneurs get the genealogy space? Another reason not to go looking for VC funding, perhaps.
- Loic Le Meur’s concerns are likely shared by quite a few… among his points:
- “Honestly, I find it disturbing.. i wouldn’t like to have my family exposed, can I opt out for my family?”
- “I would hate to see a blank profile with my father’s name when he (and I) can’t control it.”
- “Monetizing my family… I have a problem with that.”
- Give the Footnote team credit for rolling with the punches. They seemed confident, at ease, not defensive. If I were them, I would have found the “you’re just like Ancestry” comment annoying… I thought they turned that one around well.